Ngā mea whakapaipaikua noho tonu hei wāhanga nui o ngā mahi whakatairanga, hei whakatairanga nui i muri i ngā kopare kanohi, ko wai ka whai wāhi ki te hoko i ngā mea whakapaipai, ā, he aha ngā mea matua e pā ana ki tā rātou hoko? Nō nā tata nei, i tukuna e Beijing Megayene Technology Co., LTD., he kamupene raraunga nui e arotahi ana ki te rangahau i ngā whanonga kaihoko i roto i te mara o ngā mea whakapaipai, te pūrongo o "2023 618kiri"Te Rangahau Raraunga Nui mō te Mākete Tiaki". E hangai ana te pūrongo ki ngā raraunga neke atu i te 270,000 e pā ana ki te mākete whakapaipai "Hune 18" i runga i a Weibo, Xiaomashu, teihana B me ētahi atu papaaho i te wā mai i te 26 o Mei ki te 18 o Hune (neke atu i te 120,000 i roto i te mākete tiaki kiri, neke atu i te 90,000 i roto i te mākete whakapaipai tae, me te neke atu i te 60,000 i roto i te mākete taputapu ataahua), e whakarato ana i te māramatanga me te tātaritanga o te tiaki kiri, te taete hanga-kanohime ngā mākete taputapu ataahua i roto i te mākete whakapaipai.
Ko ngā tau i muri i te tekau tau 1990 me muri i te tekau tau 1900 kua noho hei tino kaha ki te whakatairanga i te kai i ngā mea whakapaipai.
I kitea i roto i ngā tatauranga "Pūrongo" mō te pakeke o ngā kaihoko i uru atu ki te kōrero tuihono mō te mākete whakapaipai i te wā o te whakatairanga "618", neke atu i te 70% o te katoa ko ngā tāngata i waenga i te 20 me te 30 tau te pakeke, koinei te kaha matua o te kai. Ko te nuinga o te hunga e whakato ana i te tarutaru i runga i ngā papaaho pāpori hou, engari ko te nuinga o te hoko whakamutunga e aro nui ana ki ngā papaaho hokohoko ipurangi tuku iho, ā, ko ētahi kaihoko e hoko hua ana mā roto i ngā papaaho ataata.
I taua wā anō, i kitea i te tirohanga ki te hiahia o ngā kaihoko i roto i te mākete whakapaipai, kua noho te tango hinu hei raruraru nui mā ngā kaihoko, ā, muri iho ko te tango hakihaki me te huruhuru.
Hokonga tuatahi mō te whai huatanga Hokona anō mō ngā whakatakotoranga taumaha
E ai ki te pūrongo, ko te kopare te hua tino rongonui i te mākete tiaki kiri i te wā 618, ā, i muri mai ko te serum me te kirīmi mata.
I roto i ngā waitohu i rangahauhia, he kaha ake te hiahia hoko tuatahi o ētahi hua, ko ētahi hua he nui ake te hiahia hoko anō i te hiahia hoko anō (ko te maha o ngā whakaaturanga hiahia hoko tuatahi ko te maha o ngā whakaaturanga hiahia hoko tuatahi tae atu ki te ngana, te hoko tuatahi, te whakato tarutaru, me ētahi atu). Ko te maha o ngā whakaaturanga hiahia hoko anō e pā ana ki te maha o ngā whakaaturanga hiahia hoko anō tae atu ki te hoko anō, te penapena, te hoko anō, me ētahi atu). Nō reira, he aha ngā āhuatanga e pā ana ki te hiahia o ngā kaihoko ki te hoko?
Mā te keri ki ngā āhuatanga o te hoko a te kaihoko i roto i te mākete tiaki kiri, ka kitea ko te whai huatanga o ngā hua te mea nui ki ngā kaihoko, ahakoa ko te wā tuatahi tēnei e hoko ana i ngā hua, ko te wā anō rānei e hoko ana i ngā hua. Ina hoko ana mō te wā tuatahi, ka aro nui ake ngā kaihoko ki ngā rauemi mata, ki te wheako me te utu o ngā hua whakapaipai, ā, ka aro nui atu ki te wāhanga wheako me ngā whakatakotoranga ina hoko anō. Kāore te utu i te mea nui i ēnei rā.
Ngā hua tiaki kiri e pā ana ki ngā hoko a te kaihoko.
Mō ngā hua whakapaipai, ko te wheako te mea nui ki ngā kaihoko e hoko hua ana mō te wā tuatahi, ko te whai huatanga o te hua te mea nui ki te hunga e hoko hua ana. Hei tāpiri, ki te whakatauritea ki te hoko tuatahi, he nui ake te āwangawanga o te hunga e hoko hua ana mō ngā rauemi mata me ngā mōrearea haumaru o ngā whakapaipai.
Ngā āhuatanga hoko a te kaihoko i te mākete whakapaipai.
He hua rongonui te taputapu ataahua i roto i te mākete whakapaipai i ngā tau tata nei. E whakaatu ana ngā raraunga "Pūrongo" mō ngā waitohu rerekē o ngā taputapu ataahua, he nui ake te tokomaha o te hunga e hiahia ana ki te hoko mō te wā tuatahi i te maha o ngā hoko anō. E ai ki te tātari, ko te take nui o tēnei ko te utu nui o te waeine me te roa o te wā whakamahi o te taputapu ataahua, ā, he iti noa iho te hiahia ki te hoko anō. I te wā e hoko ana i ngā taputapu ataahua mō te wā tuatahi, ka aro nui ake ngā kaihoko ki te whai huatanga o te hua, te wheako me ngā whakaritenga.
Ngā āhuatanga hoko a te kaihoko i te mākete taputapu ataahua.
Ko te ratonga pakihi me te kounga o ngā hua ngā tino take o ngā amuamu
Mā te keri i ngā ihirangi i tohuhia e ngā kare ā-roto kino pēnei i te "whakaiti" me te "ruarua" i roto i ngā kōrero a te hunga ipurangi, i tangohia e te pūrongo ngā raruraru matua e pā ana ki ngā momo mākete whakapaipai i te wā "618".
Mō te mākete tiaki kiri, tuatahi, ka takahi ngā kaihokohoko, ngā kaimahi hokohoko rānei i ngā ture hokohoko hua, pērā i te tuku i mua i te wā, te kore e hoko pouaka koha ka tukuna tika ki te taha, ka tawai ngā kaihoko. Tuarua, nā te rerekētanga o te kakano, te momo takai me te hanganga o ngā hua tiaki kiri i ngā hongere rerekē, ka ruarua ngā kaihoko mēnā he pono te hua.
Mō te mākete whakapaipai, ko te tuatahi ko te kore o te ratonga whai muri i te hoko i te wā tika, te ngoikore o te waiaro ratonga kiritaki, ā, ko ētahi atu raruraru ka pā ki te wheako hoko. Ko te tuarua ko te whakatairanga teka a ngā kaihokohoko, he rerekē rawa te hua tuturu me te rongonuitanga, ā, ko te noho o ngā taonga rūpahu me ētahi atu raruraru i roto i ētahi hongere hokohoko kua whakaoho i te aro o ngā kaihoko.
Mō te mākete taputapu ataahua, ko te pātai he aha te pono me te pono o te whakatairanga raraunga nui me ētahi papaaho pāpori hei whakatairanga i te whai huatanga o ngā taputapu ataahua. Tuarua, kei reira ngā āwangawanga mō te kounga o te hua o te taputapu ataahua tonu, ā, ka puta anō hoki ngā āwangawanga mō te kaupapa me te mahi o te taputapu ataahua.
Wā tuku: 30 o Hepetema 2024
