Kei te whakapau kaha a Celessa Baker, te Tumuaki Tuarua o te Mahi Tahi Hokohoko i Sephora USA, ki te whakahou i te huarahi whakawhitiwhiti kōrero a Sephora ki ngā kaihoko, me te arotahi ki te whakatū hononga mahi rerekē i roto i ngā mara o ngā hākinakina, puoro me ngā whetu rongonui. Ko te huarahi mahi tahi a Baker i tīmata tonu me ngā karere tūmataiti linkedin, me te whakakotahi i tōna ngākau nui ki te ataahua me te hokohoko me ōna papamuri kanorau hei hanga i tētahi hononga rerekē me te whakamiharo.
Ka tīmata a Celessa Baker me tana tīma ki te tuku karere tūmataiti ki te hunga e hiahia ana ki a ia i runga i te LinkedIn, i te Instagram rānei i ia ata. "Tērā pea he kaitākaro rongonui kua kōrero i te hui, he Tumu Whakahaere rānei o tētahi whare kawhe, he kaiwhakahaere haerenga rānei o tētahi whetu e ara ake ana," te kī a Baker, te tumuaki tuarua o te mahi tahi hokohoko i Sephora. "Ahakoa he hākinakina, he whetu rongonui, he puoro rānei, mena ka whakaarohia e mātou he hoa pai, ka uru atu mātou ki ngā mara katoa." E whakapau kaha ana a Beck me tana tīma ki te waihanga hononga tauhou mō tēnei emepaea hokohoko ataahua - he hononga e hipa ana i ngā tumanakohanga. Ko ngā tauira hou ko te raupapa tuhinga e toru ngā wāhanga "Musical Faces" i hangaia e Sephora, i whakarewahia ki Hulu i te marama o Hānuere. I roto i te raupapa, i hangaia e ngā kaiwaiata a Chapelle Roan, Victoria Monet me Becky G he āhua whakapaipai ahurei, ā, i tūhuratia ngā kaupapa toi me te ataahua. I te marama o Hānuere anō hoki, i panuitia e Sephora he hononga maha-tau me te rīki poitūkohu ngaio wahine hou a Unrivaled, kei roto ko tētahi whare ataahua mō ngā wāhi o te rīki i Miami. I te marama o Āperira, i whakaatu a Sephora kua riro mai i a ia ngā mana whakaingoa mō te wāhi whakataetae 31,000-putu tapawha o te tīma Golden State Valkyrie a te WNBA i Oakland. Ko te Sephora Performance Center te papa tākaro kāinga o tēnei tīma poitūkohu wahine ngaio. Ka whakamahia te tohu waitohu Sephora ki ōna papa tākaro, ki ōna rūma whakarerekē kakahu, ki ōna whare noho, tae atu ki ōna whare whakapakari tinana me te whakangungu. "I whakapau kaha mātou ki te kimi i ēnei whai wāhitanga ki te tomo tuatahi ki te mākete," te kī a Baker. I tīmata ēnei mahi tahi katoa me te hokohoko tika (DM). I kite ahau me maka e mātou he kupenga 100 kia kitea ai he 10 ngā whai wāhitanga pai, ā, i te mutunga ka piki ake te rongonui. Tekau mā tahi tau ki muri, i uru atu a Baker ki Sephora hei kaiwhakahaere hokohoko matua whakauru o te tari whakapaipai. Whai muri i tēnā, i whakatairangahia tonutia ia, ā, i mau i ngā tūranga pēnei i te Perehitini Tuarua o te Hokohoko mō ngā waitohu whakapaipai me te tiaki makawe. I te mutunga, i whiwhi ia i te whai wāhitanga ki te arotahi ki te mahi tahi mākete. He tino motuhake tana ara mahi. I mua i tana urunga ki Sephora, i uru ia ki ngā umanga kakahu tāne, hokohoko hākinakina me te pāpāho.
Ahakoa tēnei, te tomo ki teumanga ataahuai whakakā i tōna hiahia roa ki te whakapaipai – he hiahia e taea te whai i ngā mea i tōna tamarikitanga he iwi maha, he iwi whakauru, he manene hoki. I whānau a Beck i te Middle East. He Amerikana Mangu tōna pāpā, ā, he Īrāna tōna whaea. I tōna tau kotahi, ka haere mai ia ki te United States me tōna whānau. I noho tuatahi rātou ki San Francisco, ā, i muri mai ka neke ki Riverside, Los Angeles. Kei te umanga whakawhitiwhiti kōrero tōna pāpā, ko tōna whaea kei te whakahaere i tētahi whare ataahua. "Ko tōku whaea te pūtake o tōku hihiri," te kī a Baker. Kāore ia i mōhio ki te heru i ōku makawe pupuhi me te miro, nō reira i haere ia ki tētahi kura ataahua ki te ako. I te mutunga ka mahi ia i tētahi whare ataahua, ā, i muri mai ka whakahaere i tana ake. He āhuatanga tūturu te ataahua i roto i tōna ahurea – he eyeliner pai, he whakapaipai ngutu matotoru me te whero kanohi. I tipu ake ahau i roto i te whare ataahua o tōku whaea mai i taku tamarikitanga, ā, i kite ahau i te panonitanga o ngā wāhine mai i te tomo ki te whare ki te wehe atu. Ka mātakitaki ahau i tōku whaea e whakakakahu ana i ia rā, i ia rā. Ka whakakakahu tonu ngā wāhine Īrāna i a rātou e haere ana ki waho, ahakoa he toro noa ki ō rātou hoa noho. Mai i tēnei tirohanga, e mārama ana ahau ko te ataahua he momo whakapuakitanga i a koe anō, he huarahi hei whakaatu i te ora i roto i ngā huarahi maha.” I ako a Beck i te rongoā koiora i te Kāreti o Chapman i Orange County, ā, i muri mai ka huri ki te whakaora tinana. Whai muri i tēnā, ka tīmata ia ki te rangahau me pēhea te whakaoti tere i ana akoranga kāreti me ngā whiwhinga i whiwhi ia – ā, i te mutunga ka whiwhi ia i te tohu i roto i te hoahoa whakahaere. Engari i puta tētahi mea nui ake i roto i ana tau kāreti: i tino hiahia ia ki te puoro, ā, i whiwhi ia i tētahi mahi tauira i te teihana reo irirangi nui rawa atu o te tāone i Los Angeles. Nā taua wheako i hanga taku mahi, i whakawhānui ake hoki i aku tirohanga, i taea ai e au te kite i te ao o waho. "Kāore au i whakaaro ka taea e te puoro te whiriwhiri mahi, me te hokohoko me te whakangahau," te kī a Beck. I te mutunga ka noho ia hei kaiwhakahaere hokohoko o te teihana reo irirangi mahi tauira, ā, i kī ia i reira "ka tino aroha ia ki te hokohoko". I mua i te wā o te pāpāho pāpori, me huri e au te waitohu katoa, ako me pēhea te hanga pānuitanga, whakaaro me pēhea te hono atu ki ngā kaihoko, me te hanga mahere hoko me ngā tikanga whakatairanga auaha. I noho tana tāne o nāianei ki San Francisco i taua wā. Nā tana hononga ki a Steve Harvey, i whakarewahia e ia he kohinga hūtu i Men's Wearhouse i taua wā, i uru atu a Baker ki te rōpū hokohoko hei kaiwhakahaere hokohoko. I tino mōhio a Beck kei roto ia i "Sephora's" ināianei. kāinga o muri” ā, i kitea te ataahua o te mahi i reira.
"Ki ahau nei, koinei te hihiri – te ataahua motuhake o Sephora me te kukume i te whai wāhi atu ki tēnei mea," tana kī. Ko te kanorau o te ataahua he rite tonu ki taku papamuri i roto i te whakangahau. He tere, he tino whakararuraru, he kanapa. He kanapa, he ki tonu i te ora. I taku urunga atu ki Sephora, i puta ake ngā kaiwhakatairanga me ngā kaihanga ihirangi, ā, i tūhuratia e rātou te whakamahi i ngā pāpāho pāpori hei whakawhānui me te whakawhanui i ā rātou karere hokohoko. He tino whakahihiri tēnei." I te wā e rapu ana a Baker me tana tīma i ngā hoa mahi pea, i mau tonu ia i tētahi whāinga ki tōna hinengaro: Me pēhea te ataahua e noho hei piriti mō te whakawhitiwhiti kōrero ā-iwi? Me pēhea te toro atu o ngā waitohu – me ngā kaihokohoko – ki ngā kaihoko kei hea rātou? "I ēnei rā, he rite te wheako o te kiritaki ki tētahi wheako whānui," tana kī. Ko te awaawa o mua ko, "Māku e kī atu ko wai ahau i te tuatahi." Kātahi ka hoki mai ahau ka kōrero atu ki a koe i ā mātou mahi, hei kukume i a koe ki ā mātou hua o nāianei. Hei whakamutunga, ka ārahi ahau i a koe ki te toa. Engari kei te huri haere te āhuatanga. I te kitenga i ngā kaihoko e taunekeneke ana me ngā waitohu i roto i ngā huarahi rerekē, me noho ngā waitohu ki ngā wāhi katoa. Nā konei, ka rapu tonu a Baker i ngā hononga mahi ohorere me te whakararuraru – e hiahia ana ki te haumi nui ki ngā pāpāho – ā, ka ruku hohonu ki roto i te īmēra tiritahi a te tīma hei rapu i ngā kaihoko pea: ko te hunga ka ārahi i ngā au, ka whakatakoto i ngā au, ka whai pānga pai rānei ki te wairua o The Times mā roto i ā rātou kupu me ā rātou mahi. Mā tēnei ka taea e mātou te whakawhānui ake i tā mātou pakihi ki tua atu i ngā kaihoko ataahua tuku iho me te taunekeneke ki tā mātou hunga whakarongo i roto i te huarahi ahurei. Ehara ahau i te mea he tangata aroha ataahua noa iho, me ā mātou kiritaki anō hoki. Koinei te take me mahi a Sephora ki ngā kaihoko "i ngā wāhi katoa". Koinei te mauri o te mahi tahi. Ko taku whakapono ko tō uara e whakawhirinaki ana ki te kirimana i mahia e koe i te wā whakamutunga.
Wā tuku: 22 o Ākuhata-2025
