Te Hurihanga o te Ahumahi Whakapaipai! E rua ngā kamupene nunui e hono ana ki te whakahou i te āhua o te mākete o te ao. I roto i teumanga whakapaipaiwhenua, kua oti te whakakotahitanga ohorere hei whakahou i te whenua o te ao! Ko L'Oréal Group, he umanga rautau te pakeke e whakamanamana ana i ngā waitohu ataahua me te hinu kakara rongonui, me SkinTech Biotech Group, te kamupene matua o SkinCeuticals kua tere te piki ake i roto i te ao tiaki kiri mahi e whakamahi ana i te hangarau koiora hou, i whakapuaki ngātahi i te otinga o tētahi whakaaetanga whakakotahitanga hea katoa. Ko tēnei whakakotahitanga, e neke atu ana i te 100 piriona tāra US te uara mākete, kua rite ki te whakahou i ngā ture whakataetae o te umanga ataahua.
I. Te Uniana o ngā Riki: Te Hiahia Rautaki ki te Pakaru i ngā Rohe
I whakaahuahia e Jean – Paul Agon, Tiamana o L'Oréal Group, tēnei whakakotahitanga hei "whakaoranga hou i roto i teataahua"umanga" i te huihuinga pāpāho. E whakamanamana ana a L'Oréal ki te aroaro hohonu i roto i ngā hongere hokohoko ataahua o te ao me ngā whatunga hokohoko, me ngā waitohu papai teitei pēnei i a Lancôme me Yves Saint Laurent Beauty, me ngā waitohu rongonui o te mākete whānui pēnei i a Maybelline me L'Oréal Paris. I tua atu, ko SkinTech Group, me SkinCeuticals hei rawa matua, kua mau ki roto i ngā mākete whakapaipai ngaio me ngā mākete tiaki kiri teitei nā runga i ngā patent tae atu ki te "Duke Antioxidant Formula" me te "Nano - Microcapsule Penetration Technology". Kei roto hoki i tēnei ko ngā raina hangarau hou e whakahaerehia ana e "FuKeAn", e arotahi ana ki te whakatikatika kiri tairongo, me te "Gene Beauty Research", he waitohu tiaki kiri ritenga i runga i te whakamātautau ira. "Ehara tēnei i te whakakotahitanga waitohu noa iho, engari he whakaurunga taiao e uru ana ki te 'R & D pūtaiao × omni - channel penetration × precise demographic reach'," te whakakitenga a Jean - Paul Agon. Whai muri i te hanumitanga, ka whakauruhia te mekameka tuku o te ao a L'Oréal me ngā taiwhanga koiora 12 a SkinTech, ā, ko te "Beauty Tech Triangle R & D "Ka whakatūria ngā" Pokapū puta noa i ngā rohe e toru: Parani, Te Hononga o Amerika, me Haina. Ka hangaia ngā hua hei whakatutuki i ngā hiahia tiaki kiri o ngā momo kiri rerekē me ngā taupori ā-rohe. Hei tauira, mā te whakamahi i te hangarau whakamātautau ira a SkinTech, ka whakawhanakehia ngā "mōkihi koha tiaki kiri kua whakaritea ki ngā ira" mō ngā waitohu mākete nui a L'Oréal, ka taea ai e ngā tuku ataahua utu iti te whai wāhi atu ki ngā ratonga kua whakaritea; ā, mā roto i ngā whatunga hokohoko ipurangi me ngā whatunga kaute tuimotu a L'Oréal, ka panaia ngā hua raina ngaio a SkinCeuticals ki tētahi mākete kaihoko whānui ake.
II. Huringa Hua: Mai i te "Kai - Kua Whakapūmautia" ki te "Tiaki Kiri Taiao"
Kua uru te hua taumata-rautaki tuatahi i puta mai i te whakakotahitanga, te "Pūnaha Whakatika Kiri Whakawhiti-Ahu", ki te wāhanga whakamātautau haumanu. Ka hurihia e tēnei pūnaha ngā tauira tiaki kiri tuku iho, ka whakakotahi i te "hangarau whakahaere rauropi moroiti koiora" a SkinTech me te "tukanga tango pūtau take tipu" a L'Oréal. E toru ngā wāhanga o te hua: "Lotion Whakahaere Taketake", "Custional Strengthening Capsule", me te "Barrier Repair Membrane".
Hei tauira, ko te "Night Repair Set", i hangaia mō te "kiri kia ara ake i te pō": Kei roto i te hinu whakatikatika taketake ngā probiotics tūturu i ahu mai i te wai birch Nordic, e, ina pā ki te kiri, ka whakatikatika tuatahi i te pūnaha moroiti epidermal; Kei roto i te capsule whakapakari mahi te "Black Tea Yeast Superoxide" hou i tangohia mai i te L'Oréal Laboratory, e uru tika ana ki roto i te paparanga kiri mā te hangarau nano-microcapsule hei whakatika i te kino o te DNA i puta mai i te kore moe; Ko te taahiraa whakamutunga, ko te membrane whakatika ārai, e hono ana i te hanganga ceramide matarohia a SkinCeuticals me te "Smart Water - Locking Magnet" a L'Oréal, e pupuri ana i te wai mō ngā haora 24. He auaha ake, ka taea e ngā kaihoko te hono atu ki ngā taputapu kimi atamai mā te taupānga pūkoro hei kohi raraunga kiri tūturu, ā, ka whakarerekē motuhake te pūnaha i te auau whakamahinga me te horopeta o ngā kōwae e toru hei whakatutuki i te "tiaki kiri hihiri". I te taha o te mekameka tuku, ka hangaia e ngā hinonga e rua he "porowhita kati ataahua pumau": Ka whakauruhia e ngā wheketere o te ao a L'Oréal te "hangarau whakaputa parahanga kore" a SkinTech, me te aroturuki i ngā tukunga waro puta noa i te tukanga katoa mai i te purenga rauemi mata ki te whakakī hua kua oti; Ka whakamahia e te takai hua ngā rauemi hangarua koiora. Kia pau te hua, ka taea e ngā kaihoko te hangarua i ngā pounamu kau mā ngā hongere kua tohua hei utu i ngā tohu waitohu, ka taea te whakamahi hei hoko hua hou, ā, ka hangaia he mekameka taiao o te "whakaputa - kai - hangarua - whakaputa uri".
III. Te Rū o te Ahumahi: Te Whakaoho i te Whakapaipai Ataahua o te Ao
I te panuitanga o tēnei rongo whakakotahitanga, ka pōrearea te umanga ataahua o te ao. I kī ngā kaitātari Bloomberg mā te whakakotahitanga o L'Oréal me SkinTech ka huri te whenua whakataetae o te mākete ataahua o te ao. "He hononga hohonu tēnei o te taonga ataahua tuku iho me te kaha tiaki kiri hangarau hou. E matapaetia ana ka puta he kamupene ataahua nui me te moni whiwhi ā-tau neke atu i te 30 piriona tāra US." I roto i te mākete whakapaipai, i piki te utu hea o L'Oréal mā te 8.7% i taua rā, i te mea i piki ake te utu hea o SkinTech Group mā te 15.2%. He nui te tumanako o ngā kaipupuri moni mō te kaha mahi tahi o ngā hinonga e rua. Kei te tere hoki te whakatikatika a ngā kaiwhakataetae i ā rātou rautaki: Kua panuitia e Estée Lauder Group te tere o te hoko mai i ngā waitohu tiaki kiri hangarau motuhake, e whai ana ki te whakakī i ngā āputa i roto i te ao hangarau koiora; Kua tīmata anō a Shiseido i te kaupapa "Oriental Plant Gene Bank" i te mahi tahi me te Whare Wānanga o Kyoto i Hapani, hei whakapakari i tōna pūkenga R&D ā-rohe.
Mō ngā kaihoko, ka puta mai i tēnei whakakotahitanga he "he pai ake, he atamai ake, he pumau ake hoki"wheako ataahua. I kī te kaituhi pukapuka ataahua @IngredientControlAK: "I mua, i te wā e whiriwhiri ana i ngā hua tiaki kiri, ka whakawhirinaki te tangata ki te ingoa o ngā waitohu nui, ka whai rānei i ngā mahi tinihanga e pā ana ki ngā kai. Ināianei, me ngā hua hangarau kua whakauruhia, ka taea te tiaki kiri kia 'tika ki te taumata pūtau'. Koinei te huarahi o muri mai!" Mai i te whakanuinga tari matua i L'Oréal Avenue i Parī ki te whakaaturanga ariā hua hou i te Bund i Shanghai, ko tēnei whakakotahitanga o ngā toa ataahua kei te whakaoho i te "Hurihanga Ataahua Hangarau" i runga i te tauine ao. Ina honoa te taonga tuku iho o ngā waitohu rautau-tawhito ki te puāwaitanga o te hangarau koiora, ā, ina tukinga te whakatinanatanga o ngā hongere katoa ki te porowhita kati taiao, ka mutu te heke mai o te umanga ataahua hei "whakataetae hua" takitahi, engari hei "pakanga o ngā rauropi". Mō ngā kaihoko, he hakari pea tēnei o te "whakatairanga tiaki kiri"; engari mō te umanga, he "whakahoutanga e tautuhi ana i ngā rohe o te ataahua" - ko te tangata e hopu ana i te kaupapa i roto i tēnei whakaurunga ka whakahaere i te kōrero i te wā ataahua e whai ake nei.
Te wā tuku: Hurae-31-2025
