Ka Whakahoutia e Beiersdorf te Tirohanga mō te Tau 2025, Ka Whiriwhiria e L'Oréal a Rodrigo Pizarro hei Perehitini Pakihi i Korea, He aha i Meina ai e ngā Pakihi ngā Whaea Mahi, Ka Whakamutua e Dove te MenopauseTiaki Kiri, Ka whakarewahia e Byoma te hua tuatahi mō te kiriuhi, Ka riro i a APR te tūranga tuatahi mō te K-Beauty, Ka karanga a Femtech i Airana ki te kāwanatanga kia whakatairanga i ngā wāhine ki te hangarau, Ka 50 tau te tohu hanga kakara Itari, Ka karanga te ture haumi ki ngā wāhine kia nui ake te pūtea mō ngā wāhine.
Ao WhānuiNgā mea whakapaipaiNgā PūrongoWhai muri i te puhoi haere o te aomākete tiaki kiriI te tipu i te hauwhā tuarua me te marama o Hūrae, e matapaetia ana e te kamupene he tipu iti iho o ngā hoko rauropi o te 3% ki te 4% i roto i tana Wāhanga Pakihi Kaihoko. I roto i ngā purongo whakahaere, kua tohua e L'Oréal a Rodrigo Pizarro hei Perehitini mō tana pakihi i Korea. Nō nā tata nei, i mahi a Pizarro hei Āpiha Whakawhiti Matua puta noa i te pakihi a L'Oréal i Āhia ki te Tonga me te Moana-nui-a-Kiwa, te Waenganui Rawhiti, me Awherika ki te Raki. I taua wā, kei te pupuri te kamupene ataahua o te ao, a APR, i te tūranga tuatahi i roto i te whakapaipai mākete K-beauty, me te eke ki runga ake i a LG Household & Health Care i te marama o Hune. I kite a APR i te tipu 32% tau-ki-te-tau i roto i tana wehenga taputapu ataahua, me te ripoata i ngā hoko neke atu i te 90 piriona won i te hauwhā tuarua.
E ai ki tētahi pūrongo iTe Ao o ngā Pūmanawa, mā te haumi nui atu ki ngā pakihi e arahina ana e ngā wāhine me ngā iwi tokoiti ka taea te whakanui ake i te mākete hea o te UK mā te 13%. I kitea e te haumi ki te Women Code, he kaupapa e arahina ana e te kāwanatanga, "ahakoa kei te ahu whakamua ana kaihaina ina tae mai ki te putea i ngā kaiwhakaū wahine, e whakaatu ana te rangahau mai i The Gender Index kua heke te maha o ngā kamupene e arahina ana e ngā wāhine i te UK i te tau 2024, ā, ahakoa kei te piki haere te kanorau i roto i te pūnaha tīmatanga, me nui ake te mahi hei tautoko i ngā wāhine i roto i te ao." I taua wā, kua karangahia e tētahi pūrongo hou, Femtech in Ireland: The Case for Prioritizing Women's Health Research and Innovation, te kāwanatanga kia waiho te whanaketanga o te femtech hei kaupapa matua i Ireland, mā te whakarato tautoko nui ake mō te rangahau femtech me ngā tīmatanga.
I roto i ngā whakahoutanga mō te mahi whaea, he tuhinga keiHapori Pakihie tautoko ana i ngā kamupene kia nui ake ngā whaea e whakauru mai ana — hei painga mō ā rātou pakihi. "Ko ngā whaea mahi he momo rangatira hou," te tuhituhi a Anja van Beek. "Ko ngā wāhine e whakarite ana i ngā nāpi, ngā rā kati, ngā mahi kura me ngā mahi tina he patu huna tā rātou: he ranunga ahurei o ngā pūkenga e hanga ana i a rātou hei mana nui i roto i te rūma poari. Ko te tere whanake o te mahi o ēnei rā e hiahia ana ki tētahi wā hou o te whakaaro. He maha ngā wā ka whakaitihia e tātou te whakamahinga o ngā wheako tūturu i roto i te ao mahi. Ka taea te kawe i ngā pūkenga whakawhiti mai i tētahi tūranga, wheako rānei ki te maha atu o ngā āhuatanga e pā ana ki te mahi."
Mō te taha o ngā kakara, i noho tahi a WWD me Roberto Martone, te kaiwhakaū me te Perehitini o te kaihanga kakara Itari a ICR Industrie Cosmetiche Riunites, e whakahaerehia ana e ia me tana tamāhine, a Ambra Martone. I te tau 2024, i hua mai i te kamupene he 16.5 piriona euros te tapeke o ngā hoko, ā, e mahi tahi ana me ngā kamupene tae atu ki a LVMH Moët Hennessy Louis Vuitton me Bulgari; Interparfums me Ferragamo, Roberto Cavalli, DNKY me Kering Beauty, me ētahi atu. Kei te whakanui te kamupene i tōna huritau rima tekau me te haumi tata nei o te 26 miriona euros.
Mō te tiaki kiri, kua huraina e Dove tana whānuitanga hou o Dove Women's Wellness, e aro ana ki ngā tohumate o te menopause, ā, e wātea ana i te toa Amazon US anake. I tēnei wā, kua whakarērea e Byoma tana hanganga tiaki hakihaki tuatahi, me te whakarewatanga o Byoma Blemish. Ā, me te whakaaro ki te ataahua o te toa rongoā,Ataahua Motuhakeka kōrero ki a Michelle LeBlanc, te VP o te Ataahua me te Tiaki Whaiaro i CVS, mō te take kāore te kamupene e hiahia ana ki te tere ki te whakarewa i ngā waitohu ataahua hou. Pānuihia atu mō ēnei pūrongo i ngā hononga i raro nei. Ka Whakahoutia e Beiersdorf te Tirohanga 2025. "E whakaatu ana te tirohanga kua whakahoutia i te pēhanga tonu i roto i te mākete tiaki kiri o te ao, engari kei te petipeti a Beiersdorf ki ngā auahatanga hua hou i te haurua tuarua o te tau 2025 hei whakapai ake i te mahi me te tautoko i te tipu mo te wa roa," te pūrongo.Ngā Pūrongo Whakapaipai o te Ao. (NGĀ PŪRONGOTANGA WHAKAPAPA O TE AO)Kua tohua a Rodrigo Pizarro e L'Oréal hei Perehitini Pakihi i Korea. I tīmata a Pizarro i tana mahi ki L'Oréal i Potukara i te tau 1993.(PAkihi Whakapaipai)
Ko APR te toa o te ao ataahua K. "Kāore a APR i ngaro i tēnei whai wāhitanga, ā, i whakatinana i tētahi rautaki whānui māia hei peke atu ki ngā mākete o Hapanihi, Haina, me Ūropi me te US hoki," te kī a tētahi tohunga ahumahi.(NUIPŪ PAKIHI A MAEIL)Ko te Hanga Pūtea ki te Wahine e Hiahia Ana kia Nui Ake te Pūtea a ngā Wahine mō te Hanga Pūtea ki te Wahine. "Ahakoa kāore ngā tatauranga e whakaatuhia ana i roto i te pūrongo e pā ana ki ngā kamupene hangarau, he nui te wāhanga o te pūnaha tīmatanga i te UK e pā ana ki te hangarau, ā, he maha ngā kaihaina o te Hanga Pūtea ki te Wahine e aro ana ki te hangarau, ki te mamati rānei," te pūrongo.Te Ao o ngā Pūmanawa.(AO PŪMANAWA)"Me haumi tātou ki te hauora o ngā wāhine – ehara i te mea mō te ōritetanga anake, engari nā te mea he rangahau atamai, he hauora, he ōhanga atamai," te kōrero a Tākuta Tanya Mulcahy, Kaiwhakahaere o HIHI me te kaiwhakaū o FemTech Ireland.(E kī ana a ŪROPA)
He aha i hiahia ai ngā pakihi ki ngā whaea mahi. E ai ki te rangahau o te State of Motherhood i te tau 2025 nā Motherly, 66% o ngā whaea i kī ko te utu me te ahotea o te tiaki tamariki i ārahi i a rātou ki te whakaaro ki te wehe atu i te mahi, ki te whakaiti rānei i ā rātou hāora mahi. Ko ngā whaea taitamariki, inā koa ko te Gen Z, e kī ana he maha atu ngā wero.(HAAPORI BIZ)E 50 tau te Tohunga Hanga Kakara Itari. I roto i te nekenekehanga o te ao, me te whai whakaaro ki te oranga tonutanga, kua neke te ICR Industrie Cosmetiche Riunite mai i te whakamahi i te waipiro kounga-whakapaipai i ahu mai i te kānga o Hungary ki te waipiro i ahu mai i te pīti huka Tiamana, kia iti ake ai te pānga ki te taiao.(WWD)Te Tiaki Kiri Menopause a Dove Drops. "Mā te whakamahi i ō mātou pūkenga ki te pūtaiao surfactant, te whakahaere haunga me te werawera me te microbiome, kei te huri mātou i ngā hiahia o ngā wāhine hei tiaki matatau, whaiaro hoki," te kī a Ellen Shepard, te Kaiwhakahaere Rangahau me te Whakawhanake Matua i Unilever.(TĀKAI ATAAHUA)Ka Whakarewahia te Byoma Blemish. E whakaatu ana ngā rangahau a Byoma ahakoa ko ngā taiohi te nuinga e pāngia ana e te hakihaki, kua piki ake te maha o ngā hakihaki pakeke puta noa i te ao mā te 10% i roto i ngā tau 10 kua hipa.(NGĀ PŪRONGOTANGA ATAAHUA IA RĀ)
He aha a CVS Kāore e Whakataetae Ana ki te Whakarewa i ngā Waitohu Ataahua. "Ina whakarongo ana ā mātou kaihoko me ā mātou kaihokohoko ki te pūngao o te ahurea me te pāpāho pāpori, ā, ka tīmata mātou ki te kite kei te rapu aua waitohu me aua kaihoko i ētahi atu wāhi urunga, ka ara ake ō mātou ringa, ā, e harikoa ana mātou ki te noho ki reira ki te kawe mai i a rātou ki ō mātou wāhi," te kī a Michelle LeBlanc, te Tumuaki Tuarua o te Ataahua me te Tiaki Whaiaro i CVS.(ATAAHUA MOTUHAKE)
Wā tuku: 28 o Ākuhata-2025
